Preparing your information and defining the brief

What should I include in a brief?

Describe the space, intended use, required output and requested date. Include available drawings or a model, the design version, dimensions, material references and preferred views.

What if I do not have drawings?

Share a sketch, confirmed dimensions and existing-condition images if available. Identify missing information; reference images do not replace dimensions. The available material needs to be reviewed before defining a suitable output.

How are reference images and hand sketches used?

They help communicate style, layout or a preferred view. Identify details to retain and elements that are only suggestions. Supply dimensions separately for elements that need to be checked.

How should I describe an early idea?

Describe the purpose of the space, its users, the intended atmosphere and elements to retain. Distinguish idea exploration from an approved design when defining the image scope.

Can I request a delivery date?

Share the date and milestone when the output is needed. Timing needs to be reviewed alongside source information, scope and feedback stages; the delivery date is recorded in the project agreement.

How is a budget considered?

Share your indicative budget and intended use. Views, detail and output specifications are factors to balance within the scope; cost is defined for the specific request.

How is the number of views determined?

Choose views around what needs to be communicated and how the images will be used. The view list, options and final image count need to be agreed. Additional views after approval require a separate scope review.

What is included in revisions?

Feedback should follow the agreed brief and version. Revision rounds, their scope and changes after delivery are recorded separately. Changes to layout, geometry, design or views require a review of the work involved.

Are 3D model or CAD/BIM files included?

The delivery file list needs to be agreed at the outset. Source models, CAD/BIM files, materials and third-party assets require a separate rights review and are not automatically included with images.

How do compositing, staging, video and 360/VR differ?

Compositing places imagery into an existing context; staging illustrates a furnishing proposal; video presents motion; a 360 panorama and a VR experience have different viewing requirements. Product type, references, source information and platform need to be defined separately.

What should I check about image and document rights?

Share only material you have permission to provide and identify usage restrictions. Permission to process source material and permission to publish the resulting images need to be clarified separately. Flag sensitive information before sharing.

Does a design proposal represent a built project?

A design proposal illustrates spatial arrangements, materials and lighting. Proposal images do not by themselves establish that a project was built or delivered; implementation details require verification for each record.